Job Url: https://www.linkedin.com/jobs/search/?currentJobId=4360835968&distance=25.0&f_AL=true&f_TPR=r10000&f_WT=2&geoId=103644278&keywords=software%20engineer&origin=JOB_SEARCH_PAGE_JOB_FILTER Job Description: Freelance Web Designer + Developer Mad Hat Maven · United States (Remote) Easy Apply Save Save Freelance Web Designer + Developer at Mad Hat Maven Show more options Your profile is missing required qualifications Show match details Help me update my profile BETA Is this information helpful? Get personalized tips to stand out to hirers Find jobs where you’re a top applicant and tailor your resume with the help of AI. Try Premium for PKR0 About the job NOTE: PLEASE DO NOT CONTACT THE HIRING COMPANY/CONTACT DIRECTLY. THIS WILL VOID YOUR APPLICATION. Mad Hat Maven is seeking a web developer who has design experience and specializes in WordPress, search engine marketing, and Google Analytics to build, optimize, and maintain high-performing websites that drive measurable results. This role blends hands-on development with data-driven marketing and performance analysis. Key Responsibilities Develop, build, design and maintain responsive WordPress websites using themes, page builders, and custom code (HTML, CSS, basic PHP/JavaScript as needed). Web design is a bonus! Implement and update plugins, ensure site security, performance, and compatibility, and troubleshoot technical issues. Optimize site structure, speed, and UX for SEO and conversions (landing pages, forms, funnels). Plan and manage search engine marketing campaigns (primarily Google Ads), including keyword research, ad creation, bid management, and ongoing optimization. Prefer Google knowledge to set up and maintain Google Analytics (preferably GA4), Google Tag Manager, and conversion tracking for web and campaign performance. Monitor key metrics (traffic, engagement, conversions, cost per lead, etc.) and produce clear reports with actionable recommendations. Collaborate with content, design, and marketing teams to support campaigns, launches, and A/B testing. Stay current on WordPress updates, SEO best practices, SEM trends, and analytics changes to continually improve performance. Experience with Figma is a MUST Qualifications Proven experience developing and managing WordPress websites (portfolio or live site examples required). MUST HAVE A PORTFOLIO AND REFERENCES Strong understanding of SEO fundamentals (on-page, technical, and basic off-page). Hands-on experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console. Experience managing and optimizing Google Ads or other paid search campaigns. Proficiency in HTML, CSS, and basic PHP/JavaScript for customizing WordPress sites. Ability to interpret data and translate insights into clear recommendations and next steps. Strong problem-solving skills, attention to detail, and ability to manage multiple projects and deadlines. Works during CST or PST business hours Nice-to-Have Experience with landing page optimization and A/B testing tools. Familiarity with other analytics or marketing platforms (e.g., Meta Ads, LinkedIn Ads, HubSpot, Mailchimp). Basic design skills (Canva, Figma, or Adobe tools) for minor visual updates and assets. See curated AI tools for your job search Get hired faster with the help of AI tools built by verified companies like Kickresume, Exponent Interview Prep, and more. Get started About the company Mad Hat Maven 962 followers Follow Advertising Services 11-50 employees 6 on LinkedIn The Mad Hat Maven team has worn many hats in ou