Job Title: Senior Shopify Developer (DTC / CRO-Focused)

Company Name: Wellbeam Consumer Health

Job Url: https://jobs.smartrecruiters.com/WellbeamConsumerHealth/744000116287747-senior-shopify-developer-dtc-cro-focused-full-time-contractor-

Job Description: Senior Shopify Developer (DTC / CRO-Focused) (Full Time Contractor)
Full-time
Compensation: USD 60,000 - USD 80,000 - yearly
Company Description
At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.

The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.

Job Description
Role: Senior Shopify Developer (DTC / CRO-Focused)

Objective

Hire a senior, A-player Shopify developer to own our website experience end-to-end.

Primary goal:

Increase conversion rate and site performance
Ship high-quality landing pages quickly
Support full website rebuild + ongoing experimentation
This role replaces the need for an external agency and brings execution in-house.

Core Responsibilities

1. Landing Page Development (Primary Focus)

Build net-new landing pages from Figma
Translate designs into pixel-perfect, responsive Shopify pages
Improve layouts, UX, and conversion during implementation
Create iterations / variants for testing
Expectation:

Fast turnaround
High quality
CRO-minded execution (not just design replication)
2. Shopify Development (Full Ownership)

Customize and extend Shopify theme (Liquid, JS, HTML/CSS)
Build reusable sections and templates
Implement new functionality within Shopify architecture
Troubleshoot bugs and fix issues quickly
3. CRO & Experimentation

Implement A/B tests and landing page variations
Identify opportunities to improve conversion
Optimize funnels, PDPs, and landing experiences
4. Site Performance & Technical Quality

Improve site speed and Core Web Vitals
Ensure clean, scalable, maintainable code
Optimize mobile experience
5. Website Rebuild Support

Contribute to full site refresh
Build new templates, structures, and components
Maintain ongoing production while rebuild is in progress
Success Criteria

Landing pages are shipped quickly and consistently
Developer can build a net-new page in hours, not days
Conversion rate improves over time
Site speed and performance improve
Minimal need for oversight or hand-holding
Acts as owner of the Shopify experience
Requirements

Must-Have

5+ years Shopify development experience
Strong in:
Shopify Liquid
JavaScript
HTML/CSS
Theme architecture and customization
Experience building DTC landing pages
Strong understanding of:
UX/UI
CRO principles
Mobile-first design
Capabilities Required

Can take Figma designs → production-ready pages quickly
Can improve layouts and flows independently
Balances speed and quality
Strong async communication (Slack, minimal meetings)
Nice-to-Have

A/B testing tools (Convert, VWO, etc.)
Experience with page builders (Replo, Shogun)
Subscription platforms (Recharge, Skio)
Analytics setup (GA4, Meta Pixel)
Technical SEO knowledge
Experience with $10M+ DTC brands
Working Model

Reports into: Founder / Growth team
Works closely with: Design (Figma-based workflow)
Communication: Slack, async-first
Minimal meetings
High ownership, fast execution environment
Candidate Profile (What We Actually Want)

Senior-level operator (not junior / mid)
Has worked on high-performing DTC brands
Thinks in conversion, not just code
Fast executor with strong judgment
Can operate independently without PM overhead
What We Do NOT Want

Pure “ticket-taker” developers
Slow, process-heavy agency-style devs
People who only implement designs without thinking
Anyone without real CRO / DTC experience
Compensation & Structure

$60K–$80K USD
Full-time or contractor
Must be North America-based
Hiring Notes

Prioritize candidates with real DTC examples
Must provide live Shopify sites or landing pages
CRO thinking is a key filter (not optional)
Speed of execution is critical
 

 

Additional Information
Screening Question (Required)

“Walk me through a landing page you built that improved conversion rate. What did you change and why?”

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