Job Url: https://www.remoterocketship.com/company/westerndigital-6/jobs/senior-director-of-consumer-product-research-data-analytics-united-states Job Description: Western Digital Website LinkedIn All Job Openings At Western Digital we create data storage solutions that power the technology of today and inspire the innovations of tomorrow. Big Data β€’ Cloud Storage β€’ Data Center Storage β€’ HDD β€’ Helium HDD 10,000+ employees πŸ’° Post-IPO Debt on 2023-10 Senior Director - Consumer Product Research & Data Analytics Yesterday πŸ„ California – Remote πŸ’΅ $203.2k - $287.8k / year ⏰ Full Time 🟠 Senior πŸ“‰ Data Analyst Apply Now Receive Emails with Similar Jobs Report problem πŸ“‹ Description β€’ Lead global consumer insights strategy to uncover unmet needs, product usage behaviors, and emerging market trends. β€’ Design and oversee qualitative and quantitative research (e.g., ethnographic studies, surveys, focus groups, usability testing) to guide product development and user experience. β€’ Partner with product, marketing, and design teams to translate insights into actionable product features and positioning. β€’ Build and scale a data analytics function focused on consumer behavior, purchase patterns, NPS, loyalty, and product performance. β€’ Define and manage KPIs and dashboards to measure success of product launches and marketing campaigns. β€’ Utilize advanced analytics (predictive modeling, segmentation, conjoint, etc.) to guide strategic initiatives. β€’ Monitor competitive landscape and market trends to assess threats and opportunities in key consumer categories (e.g., memory cards, SSDs, USB drives, cloud storage services). β€’ Deliver regular executive-level reporting and actionable insights to inform pricing, innovation, and brand differentiation. β€’ Act as a strategic thought partner to Product Management, Marketing, Sales, and R&D teams. β€’ Translate data into compelling narratives that drive executive decision-making and cross-functional alignment. β€’ Contribute to global product roadmap planning, regional strategies, and channel development. β€’ Lead and grow a team of data analytics professionals. β€’ Cultivate a data-driven culture of curiosity, experimentation, and continuous improvement. β€’ Manage external research vendors, tools, and technology platforms. 🎯 Requirements β€’ 12–15+ years of experience in consumer insights, product research, or analytics within a technology, consumer electronics, or CPG environment. β€’ Proven track record of influencing product development and strategy through data and insights. β€’ Expertise in both traditional and modern research methodologies and analytics platforms (e.g., SQL, Python, Tableau, Qualtrics). β€’ Strong leadership and team development experience, with ability to lead cross-functional initiatives. β€’ Excellent communication and storytelling skills; able to simplify complex data into executive-ready insights. β€’ Bachelor’s degree in marketing, Psychology, Data Science, or related field; Master's or MBA preferred. πŸ–οΈ Benefits β€’ Paid vacation time β€’ Paid sick leave β€’ Medical/dental/vision insurance β€’ Life, accident and disability insurance β€’ Tax-advantaged flexible spending and health savings accounts β€’ Employee assistance program β€’ Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity β€’ Tuition reimbursement β€’ Transit β€’ The Applause Program β€’ Employee stock purchase plan β€’ Sandisk's Savings 401(k) Plan Apply Now Similar Jobs Search More Data Analyst Jobs Senior Data Analyst - Clinical Analytics & Reporting DaVita Kidney Care 10,000+ employees βš•οΈ Healthcar