Job Url: https://www.remoterocketship.com/company/curology-2/jobs/data-analyst-lifecycle-marketing-united-states Job Description: Curology Website LinkedIn All Job Openings Curology is a personalized skincare company that provides custom treatment plans to address various skin and hair concerns such as acne, anti-aging, and hair loss. They offer a wide range of products, including prescription formulas, cleansers, moisturizers, serums, and more, tailored to meet individual needs. Customers start with a consultation sharing their medical history and skin goals, which is reviewed by licensed dermatology providers. Curology then creates personalized skincare formulas based on clinically proven ingredients and ships the products directly to customers every two months. The company emphasizes real results through testimonials and offers subscription-based skincare solutions. Skincare β€’ Dermatology β€’ Acne β€’ Telemedicine β€’ Anti-Aging 201 - 500 employees Founded 2014 πŸ’„ Beauty πŸ›οΈ eCommerce βš•οΈ Healthcare Insurance Data Analyst - Lifecycle Marketing June 13 πŸ‡ΊπŸ‡Έ United States – Remote πŸ’΅ $130k - $150k / year ⏰ Full Time 🟑 Mid-level 🟠 Senior πŸ“‰ Data Analyst πŸ¦… H1B Visa Sponsor Apply Now Receive Emails with Similar Jobs Report problem πŸ“‹ Description β€’ Curology provides incredibly personalized, effective, and affordable dermatology care at scale. β€’ We are a top player in custom skincare – we’ve helped millions of people feel more confident in their skin. β€’ We’re looking for a Data Analyst focused on Lifecycle Marketing to partner closely with our lifecycle team. β€’ This analyst will serve as the strategic analytical partner in driving customer engagement, improving retention, and maximizing lifetime value. β€’ The ideal candidate combines deep technical and analytical skills with a strong understanding of customer behavior, campaign performance, and lifecycle strategies. β€’ Act as the analyst embedded on the lifecycle team, deeply understanding customer journeys, campaign strategies, and lifecycle goals. β€’ Define, maintain, and evolve core KPIs related to customer retention, engagement, churn, and lifetime value. β€’ Own end-to-end dashboard development: gather requirements, design and iterate visualizations, and lead the launch of dashboards that inform lifecycle campaign performance, A/B testing results, and overall marketing impact. β€’ Perform deep-dive analyses to uncover drivers behind customer behavior and campaign performance. β€’ Guide experimentation efforts across retention marketing by helping design A/B tests, tracking key metrics, and conducting rigorous post-test analysis. β€’ Develop and maintain statistical models and segmentation frameworks to support personalization, targeting, and lifecycle automation strategies. β€’ Collaborate with data engineering and product partners to ensure accurate, scalable access to marketing data. β€’ Continuously seek optimization opportunities by surfacing growth levers or friction points. β€’ Identify opportunities to improve campaign performance and inform experimentation roadmaps for email, push, in-app, and SMS channels. β€’ Address root causes of performance shifts and data variances using various analytical techniques and investigative approaches. 🎯 Requirements β€’ 5-7 years of experience in data analytics, preferably with a focus on CRM, retention, or lifecycle marketing β€’ Strong SQL skills and experience with Python, Tableau, or Hex for data analysis and visualization β€’ Deep understanding of customer segmentation, funnel analysis, and LTV modeling β€’ Experience in A/B testing: designing experiments, analyzing results, and translating findings into strategy β€’ Prior work in growth or product analytics, especially with retention, reactivation, and churn prevention initiatives β€’ Subscription experience preferred β€’ Familiarity with ETL frameworks, working closely with data engineers to define logging needs and address data quality issues β€’ Proven ability to clearly communicate insights across technical and non-technical audiences, with strong storytelling and presentation skills β€’ A proactive, collaborative, and curious mindset with a drive to continuously improve business outcomes through data πŸ–οΈ Benefits β€’ Competitive salary and equity packages β€’ Comprehensive benefits: medical, dental, and vision insurance for employees; flexible spending account; 401k; mental health & wellness programs β€’ Minimum Time Off policy (unlimited PTO, with at least 3 weeks off) for exempt employees β€’ 11 company observed holidays β€’ Additional holidays: Curology days off (1 per quarter), 1 annual floating holiday (employee’s choice), and Gratitude Week (employees take the full week of Thanksgiving off; business critical teams observe different days) β€’ Paid parental leave β€’ pre-tax commuter benefits β€’ Employee donation matching program β€’ Company-sponsored events β€’ Free subscription to Curology or Agency (for you and another VIP of your choice!)