Job Title: Associate Director, Strategy Company Name: Underscore Marketing Job Url: https://boards.greenhouse.io/embed/job_app?token=4129670009&utm_source=jobright Job Description: Underscore Marketing is seeking an Associate Director, Strategy to join our team within a small, fast-paced media agency specializing in pharmaceutical media advertising. This role is ideal for an analytically minded, self-motivated individual who can independently manage performance reporting, uncover actionable insights, and make strategic optimization recommendations for our pharmaceutical clients.  In addition to day-to-day reporting and analysis, this role will contribute to bringing to life the agency’s data analytics vision—executing against our roadmap towards smarter, more automated, and AI-enhanced data solutions to drive organic growth and differentiation. The ideal candidate will work cross-functionally across teams (strategy, planning, analytics, client services, data science & technology, and media execution) to identify and implement both analytics & overall process improvements, ensuring data-driven decision-making is at the core of our client and internal strategies.  Key Responsibilities  Performance Reporting & Insights  Own and manage regular media performance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness  Analyze marketing and media performance data to identify trends, insights, and optimization opportunities  Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients, bringing the data to life in a powerful way  Develop dashboards, visualizations, and scorecards using relevant tools (e.g. Tableau, Power BI, Google Looker Studio)  Strategic & Analytical Methodologies  Experience working with third-party health data providers, with clear understanding of approaches and methodologies used  Ability to apply analytical frameworks and understanding of attribution methodologies, test/control analyses, and other marketing effectiveness measurement approaches to evaluate performance and guide media strategy  Support the design and interpretation of A/B tests, pilots, and controlled experiments  Contribute to modeling and predictive analysis projects  Data Vision, AI & Process Improvement  Collaborate cross-functionally with internal agency teams and leadership to develop and refine the agency’s reporting and analytics offerings and roadmap  Support & execute against opportunities identified within the agency to integrate or leverage AI and automation to improve reporting speed, accuracy, and insights generation  Work cross-functionally with media, account, and technology teams to enhance data flows, reporting templates, and processes  Document and communicate best practices for analytics and performance optimization  Qualifications & Skills Required  Education & Experience  Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, or a similar discipline)  2–3 years of professional experience (including internships) in marketing analytics, performance reporting, or related analytical roles  Experience in or exposure to pharmaceutical media advertising across digital and traditional channels required  Strong presentation skills, with experience presenting deliverables to clients and ensuring delivery excellence  Technical Skills  Proficiency with data visualization  Working knowledge of SQL, Python, or R for data manipulation and analysis is a plus  Understanding of media measurement frameworks (e.g., attribution modeling, MMM, lift studies)  Familiarity with AI/ML concepts and tools for reporting or analytics automation is advantageous  Core Competencies  Strong analytical thinking and problem-solving skills  Excellent communication skills—able to translate data into clear, actionable insights for non-technical audiences  High attention to detail, accuracy, and data integrity  Ability to manage multiple projects independently in a fast-paced, client-driven environment  A proactive, curious mindset with a passion for learning and innovation   Why Join Us? At Underscore Marketing, we value our team and invest in their success. We offer competitive compensation and benefits, including health coverage, retirement plans, paid time off, and professional growth opportunities. Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.  Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.  If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.  Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply. 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