Job Title: Adobe Target Lead

Company Name: Shift Paradigm

Job Details: Be,an,Early,Applicant,Hiring,Remotely,in,United,States,Remote,Mid,level

Job Url: https://builtin.com/job/adobe-target-lead/8257796

Job Description: About SH/FT:SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. We are seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies.Engagement DetailsAble to work remotely preferably within the US overlapping with CST time zoneContract Hours: 40 for first 4-6 weeks, then 25%Client Load: 1–2 concurrent accountsRole Type: Independent Contractor (IC)Duration: Ongoing (multi-month) with extension potentialLocation: Ideally US/Canada, must overlap with client hours (CST); Possible occasional travel opportunities to client locations for workshops, training, etc.Key ResponsibilitiesConfigure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and MarketoDesign, build, test, and deploy web-based A/B/n tests and experience target activities in Adobe TargetPartner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiencesSupport more advanced targeting and personalization use cases over time, including geographic-based targeting and rule-based personalizationEnsure proper data flow and measurement between Target, AEP, and CJA to support reporting and insightsAdvise on best practices and process optimization for experimentation design, audience usage, and test governanceCollaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizationsRequired ExperienceStrong hands-on experience working with Adobe Target in a production environmentDemonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)Experience designing and executing web-based A/B/n tests and experience targeting activitiesWorking knowledge of Adobe Launch and how it supports Target implementationsComfortable working with audiences sourced from RTCDP and activated across channelsAbility to interpret test results and partner with analytics teams to derive actionable insightsExperience working in enterprise-scale digital environments with multiple stakeholdersAdditional Preferred QualificationsExperience with more advanced personalization strategies in Adobe Target (e.g., geographic targeting, rules-based personalization)Familiarity with Marketo for audience activation and ongoing email/SMS nurture programsExperience advising internal or external clients on experimentation strategy and test designUnderstanding of how experimentation data is leveraged within Customer Journey AnalyticsLight JavaScript or front-end troubleshooting experience related to Target implementations (nice to have)Soft Skills Strong communication skills, with the ability to explain technical concepts to non-technical stakeholdersHighly proactive, self-directed, and comfortable managing multiple workstreamsDetail-oriented and rigorous about QA, documentation, and validationComfortable working on a globally-distributed, remote team